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What We Do
1/Engagement
For years, marketers simply expected consumers to watch, read or listen to advertisements. Interruption-based marketing worked when the available media and entertainment options were limited. Today, burgeoning media and entertainment options and empowered customers present several challenges for marketers
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The basic challenge is that, with more interruptions, there is more clutter and less chance of any [...] -
What We Do
2/Conversation
As we mentioned in the engagement section, engagement is the cornerstone that aids the development of lasting customer connections to grow brands, and the start of genuine dialogue between consumers and brands.
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Once engagement takes hold, marketing messages become conversations and two-way dialogue and consumer participation in brand creation becomes the order of the day. Consumer [...] -
What We Do
3/Connection
“Connection” is the third stage of our customer strategy framework. We believe that the goal of marketing is developing positive customer connections that lead to customer advocacy, and in turn, sustainable brand growth.
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Having engaged with consumers and entered into a two-way dialogue, we then work with clients to realise lasting connections with chosen customers. This [...] -
What We Do
4/Retention
We have engaged, transacted and even fostered a genuine connection with consumers. Now what?
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Retaining customers is not only a cost effective and profitable strategy, but in today’s business world it is a necessity. Frederick Reichheld, The Loyalty Effect and Loyalty Rules, found that loyalty leaders grow, on average, more than twice as fast as the [...] -
What We Do
5/Advocacy
Customer-driven referrals are the valuable new currency in a company’s success, especially with declining effectiveness of traditional marketing. Furthermore, most research indicates that consumers generally lack trust in companies and institutions, while placing great trust in people who are similar to them. Our service is geared towards enabling customers to advocate client brands by providing [...]
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What We Do
6/R.O.I
First, a warning. The quickest way for marketers to get trouble these days is to allow themselves to be judged by an irrelevant or outdated metric. Traditional metrics such as awareness scores and traditional formulas for return on investment (ROI), and return on marketing investment (ROMI) are about as relevant to driving consumer behaviour as [...]
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Interactive Wall
Below are just some of the examples of how we are engaging audiences today
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