Tick Yes

There’s never been a more exciting time to be in marketing. The shift from push to pull is creating both challenges and opportunities for marketers to engage consumers in new ways—and to start lasting, profitable relationships with them.

The engaging, interactive, user-controlled nature of web-based media is causing it to supersede traditional mass marketing models. This paradigm shift has caused uncertainty among marketers on how best to reach customers.

We believe that an overwhelming portion of the factors that drive long-term customer loyalty, about whether to come back and buy again, lie outside the conventional bounds of traditional above the line and below the line marketing communications. Today, consumers are participating in creating brand messages and expressing themselves using the brands that resonate with them - traditional marketing does not deal with these customers.

Over the last seven years, we have undertaken many ground-breaking marketing programmes for our clients, and in doing so, we have formulated a customer strategy framework that achieves short-term revenue goals, and lasting customer connections to enable brand growth.

In a nut shell, our process commences with genuinely engaging with consumers, rather than interrupting them with the tools of traditional marketing messages. Genuine engagement is a two-way dialogue and is respectful and relevant to the consumer. It establishes a forum for ongoing engagement, which in turn leads to conversation, stronger connections between brands and consumers, where customers keep buying, and evangelise the brand within their communities.

Read on for more on the Tick Yes Customer Strategy Framework.