6/R.O.I
First, a warning. The quickest way for marketers to get trouble these days is to allow themselves to be judged by an irrelevant or outdated metric. Traditional metrics such as awareness scores and traditional formulas for return on investment (ROI), and return on marketing investment (ROMI) are about as relevant to driving consumer behaviour as they ever were - not very!
Marketers are struggling with quantifying results and proving their overall contribution to the bottom line … it is also about understanding which aspects of the mix contributed.
As a social marketing company, our focus is on the web where measurement is comprehensive. As the web has become more strategic, web analytics have become highly sophisticated and have crossed into the realms of multi-variate testing.
In addition, Tick Yes Strategy framework, a result from many successful interactive marketing programmes, provides a solid basis for higher returns on marketing investment, as the focus is on “engagement,” conversation, connection and retention.
The needs of each brand are quite different; consumer drivers are quite different and emerging customer marketing platforms such as social media need an entirely different approach from e-mail marketing.
Fortunately, we have been around for 8 years and we have covered most spectrums of the emerging marketing environment with clients ranging from pharma to FMCG and consumer electronics, and we will deliver ROI focused marketing, and work with you to design measurement systems that work for you.