Glossary

Bandwidth - The amount of data that can be transmitted in a fixed amount of time.

Blogs - Short for weblogs are online diaries about particular subjects that are normally displayed in reverse chronological order.

Double opt-in email - With double opt-in a submitted email address is not immediately added to a mailing list. Instead, a confirmation is sent to validate whether the recipient would like to be added to the list. If the recipient doesn’t respond then the address is taken off future mailings only confirmations are added to the list.

HTML - HTML stands for Hyper Text MarkUp Language and it is the programming language that is used to code most websites.

MMS - Multimedia Messaging Service.

Multimedia Messaging (MMS) - Multimedia Messaging Service (MMS) is the ability to send messages comprising a combination of text, sounds, images and video to mms capable handsets.

Opt-in email - Is permission-based e-mail that is personalised, anticipated email that customers and prospects ask to receive, is far different from spam (unsolicited, non-personalised email).

Opt-out email - The action a person takes when they choose not to receive communications. It requires a mechanism by which people can ask to be removed from your email list.

Podcasts - Is the method of distributing multimedia files, such as audio or video programs, over the internet using syndication feeds, for playback on mobile devices and PCS. The name is a combination of iPod & Broadcasting.

RSS - Really Simple Syndication or Rich Site Summary is a simple XML-based system that allows users to subscribe to their favorite websites. Using RSS, a webmaster can put their content into a standardised format, which can be viewed and organised through a RSS-aware software.

SMS - Short Message Service, abbreviated as SMS is the transmission of short text messages to and from a mobile phone, fax machine and/or IP address. Messages must be no longer than 160 alphanumeric characters and contain no images or graphics.

Spam - Unsolicited commercial email.

Spam Act 2004 - Australian legislation designed to minimise Spam.

Spam Filter - Software used to redirect unsolicited email away from a users inbox.

Third Generation (3G) - 3G is a short term for third-generation wireless and refers to near-future developments in personal and business wireless technology, especially mobile communication.

URL - Uniform Resource Locator (world wide web address).

Web 2.0 - Refers to a second-generation of Internet-based services - such as social networking sites, wikis, communication tools, and folksonomies - that let people collaborate and share information online in ways previously unavailable.