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Peter Applebaum’s articles have been published in major metropolitan newspapers and industry publications. His focus is on how traditional and new marketing methods can work together to help organisations achieve greater profits and stronger customer relationships.

• Revenge of the Brand Nerds
• The Business of Creating Personal Relationships
• How to Become a Media Mogul
• How do You Rate on the Individual Index?
• Lessons to Learn from the Three Blind Mice
• 8 Ways to Get Customers to Your Stores & Buying More than Ever Before
• Integrated Marketing
• Marketing to Women
• Customer Romance
• A Crash Course in Email Marketing
• Lavish Party
• The Hidden Power of Local Area Marketing