Australian Internet Usage

Australian Internet Usage: 13,991,612 users as of Sep 2005 (Neilsen/Net Ratings)

Internet Growth vs. Population:

Year            Users               Population              (ABS)%

2000        6,600,000          19,521,900                33.8

2005       13,991,612           20,507,264               68.2

Online Advertising Spend:

$620,000,000 in 2005; 64% increase vs. 2004 (Audit Bureau of Verification Services)

60% growth predicted in 2006; will dwarf growth of other media.
Consumers spend 15% of their time online; only 6% of media spend is online (Roy Morgan)

Online advertising spend is now greater than Outdoor &
Cinema combined. Predicted to be greater than Radio by 2007.

Viral Marketing:

89% of US internet users send viral emails (Sharpe
Partners, Jan 2006)

Viral content sent:

* Humorous/jokes/cartoons - 88%
* News item/article – 56%
* Health care/medical – 32%
* Religious/spiritual – 30%
* Games – 25%
* Sports/hobbies – 24%
* Business/personal finance – 24%
* Sexually provocative content – 12%

Blogs:

* 25% of internet users say they read blogs
* 750,000 blogs in Australia; 21,000,000 worldwide
* 9% of internet users now say they have created blogs (technorati)