One-to-One Marketing

Nestle has many marketing options due to its size, budgets and number of brands. The fact that 1-to-1 marketing still figures prominently for Nestle speaks volumes for organisations that don’t have the same budgets.

Click here to read how Nestle is doing it and to get some ideas of how you can do it too. Of course, Tick Yes can help you make it happen!

Source: BRW, August 31, 2006

Corporate Blogging: Why & How to Do it

General Motors has one. So does Kodak, Maytag and a range of other smaller businesses*.

Blogs are the relatively new way to involve and engage your customers. With more than 14,000,000 Australians online, Blogs can give you a much greater share of voice than a range of other marketing options.

Here are the ‘10 To Do’s’ for Corporate Blogging:

1. Beauthentic

2. Be an unmatched resource

3. Once you start, don’t stop

4. Keep it relevant

5. Measure your effectiveness

6. Monitor other Blogs

7. Trust your employees

8. Use Blogs for knowledge management

9. Use wikis for employee and customer collaboration

10. Develop a content strategy

Source: 10 Rules for Corporate Blogs & wikis, Nick Wreden,

http://www.marketingprofs.com/4/wreden5.asp


Online Advertising Spend Continues to Grow

Major advertisers report that they will invest over 21% of their advertising dollars online in 2006-2007 according to the latest emitch/Roy Morgan Internet Advertising Intentions and Attitudes survey.

A majority of advertisers have now embraced the Internet with 71% of advertisers having invested in online advertising in the past 12 months, up 12 percentage points from the 59% reported in January 2006.

Click here to view the emitch/Roy Morgan distribution chart of Online Advertising Dollars across Internet Advertising Categories.