Tick Yes

The Internal Innovation Powerhouse

The old-fashioned ‘Suggestion Box’ is making a timely revival.

Ideas that come from this well of knowledge are more likely to work. Invariably they’re also easier to implement in the shortest possbile time.

For every idea that is received, it must, unconditionally be assessed and replied to. Those ideas that have merit need to be implemented with the involvement of the originator of the idea. And finally, if the idea is for a new product or service, a full business case must be prepared and the concept originator recognised.

Your business might be sitting on ‘the next great thing’ that will change your future and you might not know it. If time is short or your business structure does not have the capacity to establish the criteria to stimulate your Team’s thinking and evaluate the potential, Tick Yes can help.
Home Entertainment Innovation

Red Room DVD did not want to be yet another video store. They looked into the customer’s needs and developed a list of things theywanted.

Then they looked at technologies employed in other industries that might deliver the same service. What did they come up with? ATMs.

Yes, 24/7 movie hire from a machine that is simple to use and very price competitive. And, if you want to browse and learn more during conventional hours, their space age retail environment allows the customer to access all manner of information before hiring their chosen DVD.

So what can we learn from this?

* Marketing initiatives fall into two categories - Leaders or Followers
* Leaders achieve more for less and Followers achieve less for more
* Marketing is all about cut through and understanding the customer
* Good marketing takes courage and sometimes a little risk
* Rule-bending wins the game, not rule-breaking
* Learn lessons from other industries

Have a look at http://www.redroomdvd.com.au/